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New Year... New Name!  Making Life Sweet: Robern Menz rebrands as Menz Confectionery 

Today we announced our plans to rebrand as Menz Confectionery and with our new name, comes a new mission and tagline “Making Life Sweet”. Over the next two years, you will see the new tagline and shortened name ‘Menz’ on all packaging across the brand portfolio of FruChocs, Violet Crumble, Crown Mints, JeliChocs and Fruit&Nut Chocs.

The new name reflects the businesses growth over recent years which includes the addition of the Violet Crumble and Pollywaffle brands, increased production, more staff to cater for demand and exports that include the US and Asia with more growth on the horizon.

Over recent years, we’ve been humbled to see the business grow and with this growth, has come a need to reflect on who we are as a business today and how we want to position ourselves moving forward.

We’re a brand with a rich history in Australia, we’ve been around for 150 years, are the custodians of over 100 products and to ensure we’re still thriving in another 150 years. Our ultimate mission is to make life sweet for Australians and beyond and this brand shake up is going to drive that goal for us into the future.

We know that a great brand appeals to both the head and the heart, and here at Menz Confectionery, we are about evoking memories, bringing people together and making life sweet.

The new brand identity, developed by Adelaide based agency Showpony, took twelve months of extensive research and included a logo refresh as well identifying the businesses core values, purpose and narrative. The new brand logo and identity hits close to home for us, with each character purposefully customised and rounding at every point and corner to mimic the Menz brand icons, the Fruchoc and Crown Mint.

It truly is a brand for everyone and we are eager to share the love with the rest of the world.

We’re for the twenty somethings and their Violet Crumble cravings. We’re for the grannies and their car consoles of Crown Mints. We’re for the expats and their freighted FruChocs and the kids who love a JeliChoc hit. We’re for the young and the old. The laughs.The parties.The families across the globe.

We’re for the celebrations, the connections, the joy and the memories, the traditions passed down for generations. We’re for preserving and growing, the name behind it all. The custodians of iconic Aussie confectionery.

While the rebrand will see a new look and feel, you can be rest assured that taste, quality and original recipes will remain true to our iconic heritage.  

The Menz Confectionery Team



Get ready to celebrate 10 years of FruChoc Appreciation Day ~ 1 Oct 2021~

 FAD CoverPic


 First things first, let's make it official! Let's ask the Premier to make it a public holiday!! Click HERE 

2021 marks the milestone TENTH anniversary of FruChocs Appreciation Day and so we are calling all FruChocaholics and sweet tooths alike to make some noise!

Come and join us to celebrate FruChocs Appreciation Day on Friday October 1st
in Rundle Mall! One whole day choc-a-block full of prizes and giveaways galore just for you!

Come and join us from 10.00am in Gawler Place for a huge FUN filled day & FREE ACTIVITIES including face painters, music, cake, fairy floss, a photobooth, games and more!

Plus, there will be plenty of prizes, giveaways - Feeling lucky? Give our prize wheel a spin and you might just win a sweet something, thanks to our friends at Wallis Cinemas, Krispy Kreme South Australia and Romeo's Retail Group.

FREE FRUCHOCS? We have you covered, take a pic of yourself enjoying the festivities, upload to Facebook or Instagram and use the #FruChocAppreciationDay - come and show us your pic and you'll get a FREE 35g Pack of FruChocs! (*1 per person)

Fan favourite Mr FruChoc will be getting his groove on with friends - Adelaide 36ers’ Murray Magpie, Thunda from Port Adelaide Football Club, SA Icons Larry Lamington, and Mr Frog Cake plus Adelaide Thunderbirds’ home girl Tori T-Bird!

Joining us on the day will be the Adelady's Lauren & Hayley! Come and say 'Hi' and have a pic!

Oh, and did we mention you could WIN a YEAR’S SUPPLY OF FRUCHOCS!? Stay tuned for all the details!

Can’t make it to see us in Rundle Mall on the day? Don’t you worry, Mr FruChoc has got your back! Visit any one of The FruChocs Shops at McLaren Vale, Glynde or Hahndorf or shop online for 25% off store-wide!

PLUS - stay tuned for a special offer for all our online customers!!
We don’t want any of our FruFam to miss out, party on with these tantalizing tips below…
* Bring some FruChocs to the office to share
* Bake some of our fantastic FruChocs recipes
* Buy a packet to share with friends and family
* Take the Oath and officially join our FruChocs Appreciation Society See Less

Love, Mr FruChoc


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