We are committed to delivering high quality, value for money food and treat products to Australians and abroad not just today but for the future. Sustainability and our corporate responsibility drives our way of thinking and influences our decision making at Robern Menz.
It is important to us that we have an active role in our community, the very community that contains the numerous people who passionately support our brands and enjoy buying and consuming our products.
Community engagement includes significant ongoing support for charitable organisations, community and sporting clubs, local events and many other worthy causes. Last year Robern Menz supported directly and indirectly over 220 community initiatives where our support has assisted those organisations raise valuable funds to support their cause. Mechanisms by which we connect include our Mr FruChoc mascot appearances with product sampling and giveaways, raffle baskets, donations, numerous marketing fundraising events and devices, sponsorships and presentations.
Treating people with respect and valuing our employees is a vital ingredient in our sustainability platform. Robern Menz is a 4th generation family business (owned by the Sims family) that celebrated its centenary in 2008. Throughout the decades, members of the Sims family have worked side by side with our people and with our valued stakeholders. The values of respect and rewarding contribution have been upheld to the highest of values within the organisation. It is no coincidence that the organisation enjoys the loyalty of numerous long serving employees.
Robern Menz sustainability economically differs significantly to many. As a family business, strategically we are less focused on decision making that produces short term immediate results for shareholders. We are more focused on practices that will strengthen the company over the long term for the benefit of the next generation of family ownership and indeed for all stakeholders.
We are very aware of the role we have on the environment. We seek to ensure we are leaving a planet to our children that can be enjoyed and appreciated. Robern Menz continues to lead the market in major environmental initiatives (recently becoming the first Australian manufacturer to use sustainable and segregated Palm Oil in its compound chocolate) and is a leading advocate in initiatives financially supporting the World Cocoa Foundation and their Fair-trade efforts. We actively advocate on key industry issues and our executives are members of numerous government, not for profit and industry associations.
As an organisation Robern Menz is focused on sustainable sourcing, producing, marketing and selling of its product today and into the future. How we interact and support our stakeholders and our community will drive our future.
Chief Executive Officer